All organizations seek competitive advantages, and appearance – whether through website design, signage, or other ways – can help them achieve this.
A high-quality logo mat is a cost-effective alternative that also has practical benefits and improves the image.
A vivid or elegant logo mat will make a good first impression, whereas a shabby mat, or simply the lack of one, and the resulting dirt and dust, would have the opposite impact.
The following are some of the benefits of selecting a high-quality logo mat for your business.
1. Attract Attention to Your Company
The entry mat may be prominently visible as people pass past depending on the precise placement – for example, the entrance mat of a shop in a shopping mall.
People passing by notice the mat, which can have one of two beneficial outcomes. It might serve as an immediate reminder or a nudge for the person to enter to make a purchase or inquire.
Alternatively, the person may not be drawn in, but it is another opportunity for them to interact with your company. It's just more reminder of your services, and yet another mental link has been established. It improves the likelihood that when they do require your type of service, they will think of your company.
2. Demonstrate a high level of attention to detail
A well-made, high-quality entry mat with your logo demonstrates that you care about your business and that you pay attention to the details.
It's comparable to how merchandise is presented or how clean the windows are; it's just another minor detail that adds to the overall picture. Nobody would mention a logo mat when discussing your business
Essentially, a business gives the image of being well-managed and maintained or not, depending on factors such as the quality of the logo mat.
3. They assist in the protection of the floor.
It's important to remember that a logo mat provides advantages that go beyond the mat's aesthetic appeal.
The mat prevents dirt and dust from entering your business, preventing damage to the floor, the unsightly appearance of a dirty floor, and even a potential slip danger when the floor becomes wet.
The expense of a mat can soon pay for itself by saving you money on floor repairs – 1,000 visits can remove up to 40% of a floor's finish over time.
Imagine two firms side by side, both providing the same service. One has a high-quality logo mat as well as a clean, well-kept floor. The other has a filthy, dusty floor and no mat. If all other criteria are equal, it is clear which one has more attraction.
4. They may be able to supply additional information.
The mat might promote a sale or a specific product, and given the low cost of mats, this could be an excellent marketing technique.
For example, we collaborated with a mobile phone carrier to produce mats that included details of a current prize – customers entering the store had a good chance of winning, and it was already relevant to their buying intent.
Another example would be at a sports store, where the mat might promote a single product or range, drawing attention to something you want to promote or something that is in short supply elsewhere.
5. There are a variety of logo mats to choose from.
Some businesses may benefit from a printed high definition mat, while others will benefit from a coir mat's superior brushing performance.
The overall style intended will also influence the type of mat used; if generating a brilliant logo in full color is the primary goal, a printed mat may be a better option than coir. Coir, on the other hand, can be a great alternative for a low-key, high-performance logo mat.
Bar runners, huge promotional runners, and anti-fatigue comfort mats are all available in standard print, premium print, rubber logo, and hard-wearing fiber logo mats.
For more information, please contact us.
We have a large selection of logo mats like Classic Impressions HD Logo Mats and mats of various varieties at ultimate mats, and we can work with your brand to create a high-quality completed product.